Small Business Development Center
The small business development center (sbdc) provides no fee, confidential, one-on-one counseling by certified counselors. In addition to counseling, the sbdc offers training programs, tools and resources, and access to market research and industry financial data. The chandler chamber of commerce works in partnership with the maricopa small business development center (sbdc) part of the arizona small business development network (azsbdc). The sbdc is committed to improving the small business community and dedicated to serving small business owners. Business counseling is available in many areas including: sba loans and access to capital business strategy & planning. The maricopa small business development
read more →Yellow Pages vs. Google My Business
Myth: nobody uses the yellow pages anymore. Fact: although usage statics can vary between rural and metropolitan dma’s, the truth is adults over the age of 50 use the yellow pages about half the time as a primary resource in finding a business. Usage rates increase considerably as the age of the consumer increases. Today’s customer can reach a business through multiple touch points and media options. Most media outlets would like you to believe that yellow pages is the last place you want to advertise. Here’s why they’re wrong. Yellow page ad costs will vary from city
read more →Creating your social media marketing plan
You might not have heard of these top social media sites, but they’re titans in their home countries. Plus, some of these social media sites are quickly gaining traction in western countries. Here are the top eight eastern social media sites to consider for your business. 1. Wechat – 1. 01 billion monthly active users wechat began as a simple messaging application that has since grown into a fully-fledged social media site. This chinese social media platform is most popular in its homeland and other parts of asia. So if you’re planning to expand your business internationally , you might want to
read more →Using Bing Ads for Small Business Advertising
You can also pay to get your business name, and products, featured in some local establishments or publications. Advertising to a local audience can involve: newspaper ads bus advertising local tv & radio commercials once you establish your promotional strategy, determine your marketing budget, and decide what marketing channels are best for your small business, your company can reach new customers. You’re on your way. This publication is provided for general information purposes only and is not intended to cover all aspects of the topics discussed herein. This publication is not a substitute for seeking advice from an applicable specialist or professional. The content
read more →21 Successful Corporate Fundraising Ideas
Here’s a great idea for a big event that’s sure to raise plenty of money! a fashion show may take a good deal of planning so be sure to schedule your venue, dj, and other resources in advance. You’ll need to recruit coworkers to models and find outfits, too! promote your event well in advance! you can sell tickets at the door and accept additional contributions over the course of the night. Check out over 99 amazing corporate fundraising ideas. Corporate fundraisers and corporate social responsibility campaigns can happen throughout the year, and there is no reason why
read more →Small business marketing with email
Sbdc provides free advice to small businesses in western australia phone: 133 140 email: info@. When you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what’s there to do? actually, you can do a lot with what you have. This guide will help you put a small business marketing strategy in place without breaking your budget. “a business marketing strategy is a set of tactics designed to increase awareness of your business, while increasing sales and revenue through new customer acquisition,” said jayson demers, ceo of emailanalytics. Steven jaenke, founder and ceo of digimark australia , added that people are looking to solve a problem, be entertained or be distracted. Take your social media game to the next level most people today are on social media, but very few know how to effectively market themselves or their businesses to get their message seen and heard. In social media for small business, accomplished entrepreneur, marketing and brand strategist, and author franziska iseli walks readers step-by-step through the process of efficiently and confidently building and maintaining an online presence using social media. Covering all the major social channels, this book provides you with
read more →Importance of Marketing of a Successful Business
American marketing professor e. J. Mccarthy coined the four ps of marketing in 1960. The marketing mix of these 4 ps can help you create successful sales and marketing strategies. Product: a product is a commodity that the business offers, and the consumers buy. The first step to devising a marketing strategy is selecting the product you want to market. Place: it is the space or location in which the products will be sold. It could be anything from an online store to a physical store. So, while devising a marketing strategy, carefully select the place or platform where you want to sell your product. Guided by senior members of kellogg’s marketing faculty — experts in the unique challenges of business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the new fundamentals of b2b marketing strategy in today’s hypercompetitive environment. Highly interactive and focused on practical application, this program teaches you how to target the right customers, understand the motivations and behaviors of your business customers, price and position your offerings, and rethink your marketing organization and processes. In a collaborative environment with a group of peers from around the
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